The New Facebook Playbook
Wednesday, February 1st, 2012Now that Facebook is going public, they’ll need…
- Search
- Mail and IM
- Phone OS
- Maps
- Flipboard Killer :-)
Now that Facebook is going public, they’ll need…
This is the new PlayStation Video Unlimited service. This PlayStation app runs at a full 60 frames per second (when you see it on a PS3), has tons of 3D graphics effects, full-speed 1080p video playback, and a fluid, hardware accelerated, animated user experience. What you may not know is that this is a web app.
The Video Unlimited service is a JavaScript application with a carefully designed runtime platform and very lightweight APIs to access hardware accelerated 3D graphics and shader effects, video playback engine, and other aspects of the PS3 hardware.
Two years ago, I helped start this project at Sony. In six weeks, our team took a working Flash UI prototype and recreated it on a PS3, complete with an early version of the platform, now internally called Trilithium. Alex Bustin, the same UI developer who built the original UI prototype, also wrote the Trilithium port.
The release of Video Unlimited was delayed until now, but Trilithium was used to build another of Sony’s partner’s apps, Hulu Plus for PS3. (See video at the end of this post).
Trilithium’s strength comes from taking full advantage of the PS3 hardware and existing well-optimized frameworks to do everything from graphics to video playback, leaving the decisions about the high level application to a very flexible JavaScript core API.
We built Trilithium for several reasons:
True, there’s no hyperlinking and Trilithium isn’t open (for now).
But Video Unlimited, Hulu Plus, and future Trilithium apps do show what’s possible when you bring the best parts of web and native technology together.
Revisiting my post on Google Chrome Lite from February:
In 2009, Google should embed Google Chrome into Google Toolbar, which has a HUGE install base. This would be a huge driver to accelerate Google’s web platform, convert more folks over to a modern browser experience. Imagine a Chrome “Lite” running inside Toolbar inside IE, billed as a “web accelerator”.
(Insert humorous smug remark here. Okay, it’s out of my system.)
This is the right strategy for Google to use against Microsoft in the browser wars. Google’s 2009 playbook probably looks similar to this:
What should Microsoft do? Get busy. Find a differentiator (graphics, JavaScript, sync, hardware port, XBOX, etc.), stop looking at WebKit and start shipping it already.
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