“We have learned the lesson that the music industry didn’t learn – give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it rather than steal it.”
“It’s all content. It’s just story. And the audience has spoken. They want stories. They’re dying for them. They’re rooting for us to give them the right thing. And they will talk about it, binge on it, carry it with them on the bus, and to the hairdresser, force it on their friends, tweet, blog, facebook, make fan pages, silly GIFs, and god knows what else about it.”
I once met Tim Cook just after he became CEO. Puzzled to what to ask a man whose company has so inspired me, I asked him to sign my iPhone. Tim smiled, declined and said, “I strongly believe that artists should sign their work.”
This is the new PlayStation Video Unlimited service. This PlayStation app runs at a full 60 frames per second (when you see it on a PS3), has tons of 3D graphics effects, full-speed 1080p video playback, and a fluid, hardware accelerated, animated user experience. What you may not know is that this is a web app.
A Web App? On A PlayStation?
Two years ago, I helped start this project at Sony. In six weeks, our team took a working Flash UI prototype and recreated it on a PS3, complete with an early version of the platform, now internally called Trilithium. Alex Bustin, the same UI developer who built the original UI prototype, also wrote the Trilithium port.
The release of Video Unlimited was delayed until now, but Trilithium was used to build another of Sony’s partner’s apps, Hulu Plus for PS3. (See video at the end of this post).
The Trilithium Platform
We built Trilithium for several reasons:
Make good use of the complex 8-core + GPU PS3 hardware without killing ourselves.
Give this power to our UX developers and designers.
Let partners easily build their own PS3 apps with little knowledge of PS3 architecture.